There are a lot of opinions in the Network Marketing world on what the best closing script is. What I have found is that by the time you get to the close, your prospect has already made up their mind on whether they want to sign up or not. If they’ve decided that they aren’t interested, there really isn’t much you can say to change their minds.
However, if they are interested, the closing script that you use can make the difference between them signing up today and them going home to think about it and then second guessing themselves and never signing up.
MLM Scripts – What NOT to Say
That being said, there are some things you certainly want to avoid saying. For example, before we knew what we were doing, Leah Rae and I would often try to “close” our prospects by saying, “so, do you want to sell?”
It didn’t take long for us to figure out that that MLM script wasn’t working for us. Seriously, who wants to “sell”? No one likes pushy sales people and no one wants to be a pushy salesperson.
The best MLM scripts we’ve used are ones that position us not as salespeople closing a sale, but rather, as consultants helping our prospect make the best decision for themselves.
MLM Scripts – Two Types of Closing Scripts
There are two types of MLM closing scripts…
The first is a simple close that requires no setup beforehand. You just give your intro, give a product sample, play your company’s video (or go through the flip-chart or whatever the presentation is), and then follow the closing script.
The second type of close requires some setup before the presentation. You need to ask questions to find out what it is in your prospect’s life that is causing them pain, and then during the close, show them why your opportunity is the answer to their problems.
MLM Scripts – Simple Closing Scripts
One of the most popular closing scripts is from Eric Worre, which he details in his book, “Go Pro“. It goes like this…
Immediately after opportunity video is done playing, ask, “On a scale of 1 to 10, with 1 being you have zero interest and 10 being you are ready to get started right now, where are you?”
If, from their answer, you feel they are ready to get started, then follow up with these 4 questions…
1. “Based on what you’ve just seen, if you were to get started with this company on a part-time basis, approximately how much would you need to earn per month in order to make this worth your time?”
2. “Approximately how many hours could you commit each week to develop that kind of income?”
3. “How many months would you work those kind of hours in order to get to that income?”
4. “If I could show you how to develop an income of (their answer) per month, working (their answer) hours a week over the course of (their answer) months, would you be ready to get started?”
Another simple MLM closing script that is shorter is from Matt Morris:
Immediately after the presentation video is done playing, ask, “So tell me, what did you like best?”
They may say they like the products or the compensation plan or maybe something else, but whatever it is, as long as it isn’t something they aren’t understanding correctly, agree with them. For example, if they say, “I really like how I get to travel and make money,” you would reply with something like, “Yeah, I love that part too. Who wouldn’t want to take vacations for a living?”
After you get them talking about what they like about your opportunity, simply say, “so, it sounds to me like you’re ready to get started!”
MLM Scripts – Set-Up, Then Close
These MLM scripts take some time to set up, but can be more effective because you are getting your prospect to see your opportunity as the solution to their problems.
The setup for this requires that you ask your prospect questions to learn what it is in their life that they want to change. What problem are they having that your opportunity can solve?
Is it money? Is it losing weight (if you’re marketing a weight-loss product)? Is it time with the kids? Is it being able to quit a job they hate? Is it being able to move to a better neighborhood?
So you need to ask questions – ask about their family, their job, what they do for fun, etc.
Ask questions, let them talk (don’t interrupt and make it about you), and listen!
Try to get specific. If they complain about their job, ask what they don’t like about it. If they say they wish they could spend more time with their kids, ask what they would do with their kids if they had the time.
Once you find what their “pain” is, you can use one of these closing techniques to frame your opportunity as the cure for that pain.
MLM Scripts – Closing With The “Cure” To Their Pain
Jordan Adler’s Closing Statement:
“After listening to you, I believe that this is the perfect fit for you because ______”
Fill in the blank with how your opportunity will help them solve their problem or achieve their goal. For example, if your prospect told you that he’s had to miss his daughter’s last 3 birthdays because of work, you can say, “After listening to you, I believe that this is the perfect fit for you because you told me about how you missed your daughter’s last three birthdays. Well, this opportunity is literally giving children their fathers back. At the last conference, we heard from a dad who was able to quit his job and now coaches his kids’ sports and never misses a birthday.”
Ray Higdon’s Closing Questions:
“Earlier, you mentioned you wanted to spend more time with your kids and coach their sports, were you serious about that?”
Wait for their answer, then continue with…
“Just curious, if you don’t join my team, how else could you accomplish that?”
Your goal here is to make them see that if they don’t change something, nothing is going to change. Also, they are hopefully seeing your opportunity as the best way to accomplish their goal.
MLM Scripts – Your Strategy
You can take and use these MLM scripts as they are, or do like I sometimes do and use parts from all of them. For example, I might do the setup, and then after the video, I might ask what they liked best.
If they respond positively, I will then say something like, “Well, it sounds to me like you really like these products (or whatever it is they said they like). And from listening to you, I think this is a perfect fit for you because you said you are really looking for a way to stay home with your kids, and this opportunity has given thousands of children their parents back. So, I’m curious, if you don’t join, how else would you be able to stay home with your children?”
I’ll wait for an answer, which is almost always along the lines of “I don’t know” or “I don’t think I can”
Then I’ll close with, “So, it sounds to me like you’re ready to join!”
MLM Scripts – Ready for More?
There are many other strategies out there for how to close. This FREE webinar by Ray Higdon goes through some more great strategies for closing the deal with your prospects.
I hope you got some useful information out of this post on MLM Scripts – The Best Closing Scripts. If so, can you do me a quick favor? Like, share, and comment below. It’d be great if you’d give me some feedback!
Todd A. Getts
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