Facebook Engagement Tips For Business | 9 Super-Hot Hacks For Creating Profitable Posts
Many (probably most) businesses tirelessly work Facebook to promote their products, but never really get any valuable Facebook engagement on their posts.
Even on their personal Facebook accounts, people celebrate anytime a blue thumbs up appears. And for businesses, getting free, organic reach and meaning full engagement on your posts is 10 times more difficult.
But understanding the factors involved in getting engagement on Facebook is critical in to expanding your organic reach on Facebook and increasing your Facebook engagement rate.
Facebook Engagement – Giving Facebook What It Wants
As with any other business, Facebook wants to keep people on their site, and enjoying their content, for as long as possible. Knowing this, it’s easier to figure out ways to grow your engagement and organic reach on Facebook.
The cold, hard truth is that Facebook is not a level playing field for everyone. The number of people that interact with your content directly influences how many people Facebook will show your posts to. This means if the Facebook algorithms think that people are enjoying your content they will continue to show it to them.
With this in mind it’s easy to see how improving your Facebook organic reach can greatly improve business across the board. Below, we’ll take a look at nine super-hot tips for cultivating your organic reach and Facebook engagement for business.
Facebook Engagement Tip #9 – Hack the Algorithm with Educational, Inspirational, and Entertaining Posts
I know, I know… it seems counterproductive. At least, at first. But hear me out…
Constantly pushing your products or business isn’t the most valuable use of your time when trying to promote Facebook engagement.
Just like with brick and mortar stores, people need to be able to identify with your brand on an emotional and moral level before they will be willing to buy you.
To build your reach organically, connecting with customers without them feeling like you are constantly begging them to buy is a must.
The bottom line, of course, is to make a sale, but you need to think about the long-game here. And that means putting the time and work into showing people that your brand aligns with their ideals and values.
This is where you can begin to hack the Facebook engagement algorithms by posting inspiration, educational, or simply entertaining posts. This provides people with the opportunity to interact with your content without feeling the pressure to buy, making it much more likely that they will do so in the future.
This not only increases the likelihood that they will buy from your business in the future, but it also shows the Facebook that people are enjoying your message, which will cause Facebook to promote more of your content to them, including promotional posts.
Tip #8- Don’t Include Links In Your Posts
As I mentioned earlier, Facebook is a business like any other, and therefore, they want to keep users on their site and interacting with their content for as long as possible.
This means that any posts that are likely to take users away from Facebook, such as ones with links, are going to suffer in the Facebook organic reach algorithm.
And I totally get it… we want people to come to our site too. But, it’s a cold, hard fact that links will greatly diminish your overall organic reach on Facebook.
This isn’t always a hard and fast, rule, though. Obviously, we want to post link at least SOME of the time. But in many cases, there are ways around posting links that will not only take customers directly to your site, but will increase your organic reach on Facebook as well.
A smarter way of link sharing is by requesting that those interacting with your post comment for the link and then sending it to them through Messenger.
This does two very important things… it increases the amount of engagement you get on your post, and in turn, tricks Facebook’s algorithm into increasing your organic reach.
Tip #7- Use Photos And Videos Whenever Possible
As we all know from scrolling through our Facebook news feed, text-only posts can get a little boring, not to mention look a bit unprofessional coming from a business page.
Not only are text-only posts a turn-off for potential customers, but they are also given a lower priority by Facebook’s algorithms, and won’t get as much organic reach on Facebook than if they included a picture or video.
Although video is favored, adding a quick photo can greatly increase your organic reach on Facebook.
Not only that, but Facebook rewards people for using the features they want people to use, so using live videos will give your posts the most organic reach possible.
Live video also allows you to interact with those who are watching your video live, creating human engagement on Facebook, making it more likely they will return to your page or buy from you in the future.
This not only gives you a unique way to engage with your audience, but it also allows you to maximize the organic reach potential with every post.
Tip #6- Don’t Compete With Your Own Posts
Much like the Facebook engagement tip #1, this one can seem somewhat counterproductive at first. I mean, it just makes sense that the more you post, the more people will see your posts, right?
Well, the reality here isn’t so simple.
In fact, over-posting can do as damage to your Facebook engagement as under posting. Not only do people fall victim to over-marketing and lose interest in your work, but you run the risk of knocking your last post out of their news feed, resulting in both posts receiving underwhelming Facebook engagement rates.
Now, I know what you’re saying, ‘Too much? Too little? How do I know how much to post at all?’
Depending on whether you’re using a business page or your personal page, the answer will differ.
Luckily, there is some thorough research on how often you should post for maximum engagement of all of your content, and the numbers may be somewhat surprising.
If you’re using a Facebook business page, one to two posts per week typically works best.
On a personal page, posting once per day is enough.
Though these numbers may seem low, this gives everyone that comes across your post time to interact with it before they are presented with another, and keeps you from competing with your own content.
Tip #5- Add Captions To Your Videos
How many times have you scrolled your Facebook with no sound; secretly at work, in the *ahem* restroom, or lying restless in bed?
Statistics say that 85% of Facebook users watch video on Facebook without sound.
Now, as was mentioned in Facebook engagement tip #7, videos are an excellent tool for increasing your reach and garnering interactions with your posts…
However, with so many potential customers using Facebook without sound, adding captions to your videos before posting will greatly increase the amount of time people watch your videos and increase the number of engagements as well.
Now, for anyone who has tried adding captions before, it’s probably no secret that the captions that are auto-generated by Facebook can be incredibly inaccurate, and trying to fix them yourself or create them from scratch is time-consuming, mind-numbing, and tedious work.
Fortunately, there are plenty of online resources that provide excellent captioning services at very inexpensive prices. Our favorite service is www.Rev.com. Not only are they fast and accurate, but they will caption your video for one dollar per minute.
Tip #4- Tell Them To Engage!
When you tell people you want them to engage with your content, you’d be surprised how many actually will!
We call this a CTA, or “call to action” and it’s one of the easiest things you can do to increase your Facebook engagement.
There are a few different ways of telling people to interact with your posts. One of the simplest is just to say, ‘If you liked this video, do us a favor and give us a like, share it with your friends, and leave a comment.’
If you’re promoting something in your post, a great CTA is to tell people to comment ‘Yes’ to receive more information, or to click the link in the description.
Whichever way you want them to engage, actually telling them to engage is the best way to get that engagement.
Tip #3- Reply To Comments You Get On A Post
Responding to every Facebook comment can be a time-consuming task, especially for busy entrepreneurs.
However, in responding to each comment, we not only let people know that we care about what they have to say about our business, but that we are also committed to providing them with the best service.
You can also maximize your organic reach and encourage more Facebook engagement by tagging the person you are responding to in your comment instead of simply replying in general.
Tip #2- Respond To Post Comments With Questions
One of the best ways to increase your Facebook engagement and organic reach on Facebook is by encouraging a dialogue through all of your content.
The more you can get people talking on your posts, the larger your organic reach will be.
An excellent way of encouraging people to continue the dialogue is by asking questions and directly engaging people in your posts yourself.
Doing this will ‘stoke the fire’ of your posts and keep them popping up on other’s news feeds to further engage with.
This can also help you to better understand what your customers expect from your business while, at the same time, boosting your organic reach on Facebook.
And… Facebook Engagement Tip #1- Create Curiosity With Your Posts!
Creating curiosity about what you are offering, opportunities you have for readers, or products that are available, is perhaps the most important aspect of building Facebook engagement for business.
Facebook works differently from YouTube and Google.
When people use YouTube or Google, it’s because they are ALREADY curios about something and they’re seeking to satisfy that curiosity. They use Google and YouTube to find more information and answers to their questions.
Facebook, however, doesn’t work that way. So we need to start by CREATING that curiosity when making posts on Facebook.
So how do you do that?
First of all, you don’t want to spill all of the beans in your post.
Instead of giving ALL of the details about what it is, start by simply showcasing the benefits of what it is, without giving them enough information to figure out exactly what you’re talking about.
For example, if you talk about how “Greg was able to lose 45 pounds in 3 months and he only had to add a simple 2 minute routine to his day”, but you don’t tell them exactly what it IS that helped him to accomplish that, people will be curious as to exactly HOW he did it.
And now that people are curious, they are more likely to engage with your post in order to learn more and find out.
And this is where you add your CTA (call to action) by saying something like ‘If you want to learn what Greg’s 2-minute routine is, like this post and comment “Yes” below and I’ll send his complete plan to you’.
See how that works?
Increasing Facebook Engagement And Making Posts That Sell
Putting these Facebook engagement tips to work in your business can make a large and immediate impact on your organic reach on Facebook and on your bottom line.
You have to remember that Facebook is a social platform, so you need to be social – even if you are a business!
But as with any strategy, you need to stay consistent with your action in order to get the results you want. But doing these things and staying consistent with them will set you apart from your competitors and help you to quickly become one of the online businesses that others will look at and wonder just how you did it!
If you want more in-depth training on marketing your business on Facebook, we’ve got an interactive Facebook Marketing Workshop that you will want to join. You can click here to check it out.
Was this article on Facebook Engagement helpful to you? If so, do me a favor and Like, share, and comment below. It’d be great if you’d give me some feedback!
Todd A. Getts
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