While online marketing is a super-cool way to generate leads, and while that is where we get the majority of our leads, sales, and sign-ups, we also get a good number of sign-ups from a warm market that we are constantly growing.
And for many people who want to grow their Network Marketing business online, but don’t want to spend a bunch of time creating blog posts, YouTube videos, and social media posts, then focusing on growing a targeted warm market may be a great way to build your business.
Network Marketing On Facebook – Warm Market vs Cold Market
Your warm market is everyone you’ve met and know to some extent…friends, family, acquaintances, etc.
Your warm market will provide you with the best source of leads for your business because they already know, like, and trust you. If you ask them to take a look at your opportunity, they will almost always say yes.
The main problem with your warm market is that it is limited. You only know so many people, and most Network Marketing businesses struggle severely once they run out of warm market prospects to present their opportunity to.
It’s at this point that many Network Marketers will turn to cold market prospecting strategies in order to keep their businesses alive and kicking.
Your cold market is everyone you haven’t met yet, either online or offline. The best part about your cold market is that it is virtually unlimited. What makes it hard is that they don’t necessarily know, like, or trust you yet, so you have to find ways of generating a lot of trust and rapport in a very short amount of time.
Network Marketing On Facebook – A Sustainable Solution vs A Quick Fix
Another method for doing your Network Marketing on Facebook that often goes overlooked is to constantly grow your warm market.
I think one of the reasons this goes overlooked is because when people get to the point where they’ve exhausted their existing warm market and their Network Marketing business isn’t progressing, they want to get things going again as fast as possible.
This often has people chasing after the “quickest fix” to their problems, which typically means you are trading quality for quantity. It’s a desperation move that often has you opting-into a bunch of offers that promise you the world, but never deliver the results they promise (or any results at all).
The truth is that any sustainable Network Marketing recruiting strategy that actually works will take time and effort to be successful with.
Generating quality, targeted cold market leads will require that you create content on a regular basis and drive traffic to that content.
If you don’t want to constantly be creating content to attract cold market leads, then a great alternative will be to work on growing your warm market. It still takes time and effort to meet new people and build relationships, and you will get fewer eyes on your opportunity, but the quality of your prospects will be very high.
Network Marketing On Facebook – Growing A Targeted Warm Market
If you’re going to grow your warm market through Network Marketing on Facebook, you might as well grow a warm market that will have the most interest in what you’re marketing, right?
You will want to connect with people who will most likely have an interest in your products and opportunity – that is how you grow a targeted warm market. These are people who share similar interests and goals as you and will be the easiest to relate to.
Social media makes it incredibly easy to find people with similar interests. Facebook groups are, by far, the best place to find these like-minded people, but you can also find them in Google+ groups, internet forums, Instagram, and other social media sites.
Network Marketing On Facebook – Making New Friends
So how does Network Marketing on Facebook work? What do you say? How do you break the ice?
The first thing we usually do is make a comment on their post or reply to a comment they made on a post. We’re looking for people who sound intelligent and have similar interests and goals as us, and we’re looking to create a genuine relationship, so we always make these comments unique, honest, and meaningful.
The next step is to connect with them through a friend request or a follow, and then send a direct message along with the friend request/follow. The message we send is typically something simple like, “Hey, I saw the comment you made on the post in the Crossfit Yoga Pilates group and really liked what you had to say. I thought you’d be cool to connect with.”
Once they accept your friend request or reciprocate a follow, you can message them further. Ask about what they do, talk about your shared interests – just make a genuine effort to get to know them a little better.
Just don’t overdo it. If they act like they don’t want to talk much, then keep the conversation short. You can always pick it up again later.
And remember, your goal is not to pitch or sell them in your conversations, so don’t worry about trying to position yourself or try to drive the conversation in a way that will set up a pitch. People are especially sensitive to those tactics and will likely be able to detect them from a mile away.
Think of it as just two professionals connecting, helping each other out, and sharing their experiences. It’s much easier to connect with people when you think of them as peers rather than as prospects.
Network Marketing On Facebook – Real Life vs Online
A good rule of thumb to keep in mind for Network Marketing on Facebook is that if something would be weird or ineffective in a real life, offline interaction, chances are that it is also going to be weird and ineffective to do online as well.
For example – imagine that you walk up to someone at the mall and ask them to be your friend. They say yes, and then you just walk away. Pretty weird, right?
Well, that’s pretty much what you’re doing when you send a friend request out of the blue to someone online and don’t send a message with it.
Network Marketing On Facebook – When To Bring Up Your Opportunity
So when do you bring up your opportunity? Maybe never.
Remember, your only goal when Network Marketing on Facebook is to grow your warm market. Not to pitch or sell them on your opportunity. Relationships take time to grow. If you do things right, they will eventually ask about what you do and about your opportunity.
The secret to being successful with Network Marketing on Facebook is that you don’t send a link or pitch them on anything until they’ve asked for that information.
Network Marketing On Facebook – New Training
Want to get some of the newest training on exactly how to do your Network Marketing on Facebook?
I hope you got some useful information out of this post on Network Marketing on Facebook. If so, can you do me a quick favor? Like, share, and comment below. It’d be great if you’d give me some feedback!
Todd A. Getts