There may not be one right way to do Network Marketing online, but there is definitely a wrong way. Now, don’t get me wrong, taking our Network Marketing business online was the best thing Leah Rae and I ever did. It’s what caused our commissions to go from a trickle to a flood within a matter of months.
The thing is, it took us over a year to take our business online. We would have done it sooner, but we didn’t know what to do or how to do it. All we knew was that we didn’t want to be like all of the other Network Marketers we were seeing online, constantly spamming their products and company all over the place.
Luckily, we eventually connected with a leader in the industry and he showed us, step-by-step, how to do things the right way from the beginning, which directly contributed to our success. However, most people doing Network Marketing online never learn how to be successful at it.
Network Marketing Online – A Coach With No Team
When we first created our Twitter account, it took no more than a few hours to get spammed by several self-proclaimed “coaches” and “mentors” asking us to check out their opportunity, offering to teach us how to get unlimited leads, or share with us a “secret” video.
When someone on Twitter (or Facebook, Instagram, etc) claims to be a Network Marketing “coach” and sends us an unsolicited offer out of nowhere to teach us how to get unlimited leads for our business, but only has 200 followers and all they post about is their company, products, and opportunity, I know they’re full of it. They’re a coach with no team – nothing more than a poser.
Network Marketing Online – Scammers and Spammers
Social media is filled with these posers. They’re on the right track (sort of), but going in the wrong direction.
They realize that Network Marketing is a numbers game, so they reach out to as many people as possible.
They also realize that people follow confident, successful leaders, so they refer to themselves as “coaches” and “mentors”.
But due to the way they try to prospect people, everyone just sees them as a scammer and a spammer.
Their problem is that they are always leading with a pitch. People LOVE to buy things, but they HATE being sold. When you lead with a pitch, people just feel like you’re trying to sell them on something they don’t want.
Network Marketing Online – Lead With Value and Content
Posers will also fill up their social media feed with posts about their company, their products, and their opportunity. The problem with that is that no one logs into social media so they can be beat over the head with your opportunity.
It’s like turning on the TV to watch the news and getting nothing but commercials.
What do people do when a show has too many commercials? They change the channel. They look for a show that has more content, more value, more of what they want and are looking for.
That is why the REAL Network Marketing leaders never lead with a pitch. Instead, they lead with value and content. They provide content that people want and are looking for.
As Bill Gates famously proclaimed about the Internet in 1996, “Content is King”.
Network Marketing Online – From Poser to Leader in One Week
The great thing about Network Marketing online is that you can clean up a social media profile or start a whole new one in less than a day.
Within a few days, you can have several value-filled posts that people want and are looking for.
And within a week, you can grow your audience by the hundreds, generate leads from that audience, AND get sign ups into your business.
In fact, we’ve seen it done firsthand, as we’ve helped several people do just that.
Is it easy? No.
Is it worth it? Totally!
Network Marketing Online – Where Do I Start?
If you want to get some of the best training on how to build your Network Marketing business online the right way, this FREE webinar is where you should start.
It details the 5-step formula that Leah Rae and I use to generate dozens of leads online every day (our current record is 143 leads in 1 day).
I hope you got some useful information out of this post on Network Marketing Online. If so, can you do me a quick favor? Like, share, and comment below. It’d be great if you’d give me some feedback!
Todd A. Getts