Looking into the future, it’s difficult for me to imagine a world where social media recruiting doesn’t play an important role in the success of your business. It’s massive, it’s targeted, it’s efficient…but that doesn’t make it easy. It’s still very competitive and most people struggle to generate leads and make sales online.
The good news is that the people who figure out how to do MLM recruiting online the right way are wildly successful. And what these people figure out is that in order to be successful, you need to get back to basics and methodically use social media to build your business (more on that later).
There are typically three things I see people doing wrong when trying to do social media recruiting. And I’m going to use a fishing analogy to make my points, so bear with me here. If you find yourself fitting into one of these categories, don’t worry about it. It doesn’t take long to fix what you’re doing.
So here we go…
Social Media Recruiting Mistake #1 – Throwing a Bucket of Bait into the Lake
Most people think of social media recruiting as some sort of shortcut, “get rich quick”, “easy money” method of getting leads and sales. They spam their opportunity and products out to as many people as possible thinking that if you reach 1000 people, you’ll probably get at least one or two sign ups.
This is the equivalent of going fishing and taking a bucket full of bait and throwing it into the lake hoping just one or two fish will jump into your boat. It just doesn’t work that way.
The reason no one takes this bait is because people only buy from and join those that they know, like, and trust. And people don’t generally know, like, or trust strangers who are spamming them a make money opportunity out of nowhere.
Social Media Recruiting Mistake #2 – Fishing in a Puddle
The second thing I see many people do wrong with their social media recruiting is that they’re approaching people about their business in a good way, but they don’t know how to build an audience and drive traffic to their offers.
For example, they may be producing some great content on their MLM social media account, but only have 50 followers. They may be writing a great blog, but no one is reading it. Or they may be producing some great YouTube videos, but no one is watching. Tweeting to an audience of 75 followers really isn’t going to generate many leads (if any at all).
This is like fishing in a puddle. It doesn’t matter if you’ve got the best fishing gear and bait in the world, if you can’t put that bait in front of a large, targeted audience, you won’t catch any fish.
Social Media Recruiting Mistake #3 – Throwing a Bucket of Bait into a Puddle
These are the people who need the most help with their social media recruiting, and unfortunately, this is the category that most people fall into. These are the people who are spamming their opportunity and products all day, every day to a very small audience – usually just to their family and friends.
The problem with this is that when people (especially your family and friends) see that you’ve joined a Network Marketing company and are selling a product, the first thing they do is NOT ask you about it.
The first thing they do is Google it to find out if it’s a scam. And when it comes to Google, everything is a scam. In fact, that is the way Google is designed to work. It is specifically programmed to tell you exactly what you want to hear.
If you Google “Herbalife Scam”, Google will go out and find “proof” that Herbalife is a scam (even though it’s a perfectly legitimate and successful Network Marketing company). In fact, you can Google just about anything along with the word “scam” or “fraud” and Google will give you proof that whatever you’re looking for is a scam or fraud.
So if you’re filling your social media feed with your company and products and you’re finding that no one is asking you about it, this is very likely what is happening.
Social Media Recruiting – How To Turn Things Around
There are 5 steps to properly growing an audience, generating leads, and getting sales and sign ups when doing social media recruiting. When you first learn about these, it’s going to seem like a lot of work (and it kinda is), but when you have a step-by-step guide and you take it one piece at a time, the work isn’t really all that hard.
You can find these 5 steps in this Free webinar right here.
I hope you got some useful information out of this post on Social Media Recruiting. If so, can you do me a quick favor? Like, share, and comment below. It’d be great if you’d give me some feedback!
Todd A. Getts