Why “Top MLM Companies” Ranking Sites Are Crap
Maybe you’re wondering where your company ranks in the list of top MLM companies, or maybe you’re looking to get into a great home business…or maybe you’re already in a Network Marketing company and you’re looking to make a big change and are searching for the perfect company to join in the list of top MLM companies.
Whatever the case, the last thing you want to do is base your decision on anyone else’s list of “top MLM companies“.
“Top MLM Companies” Doesn’t Mean “Best Opportunity”
Being on a list of top Network Marketing companies really has very little to do with how good the company’s products are or how good the opportunity is. And often times, the lists that people come up with have another agenda behind them – specifically, they’re just trying to convince you to join THEIR biz opp.
Does it mean that you should avoid these companies or that the companies these people are trying to get you to join are bad?
But it does mean that these lists of top mlm companies are *almost* completely useless and should never be used to determine how good a particular Network Marketing opportunity is. Here’s why…
What Does It Take To Get On One Of These “Top MLM Companies” Lists?
If you take a look at the criteria these people are using to determine their list of top MLM companies, you’ll quickly notice one of two things…
…either that their criteria is highly subjective and is much more of an opinion than fact, or the criteria they are using are completely objective and based on facts that have nothing to do with how good the products or opportunity are, such as global revenue or internet search volume and search trends.
For example, this list of the top 100 MLM companies from BusinessFromHome.org clearly and openly states that their list is based solely on their own opinion. That’s great that they tell you this up front, but it also means that their list of top MLM companies is almost completely useless.
So, obviously, when I see a list based purely on opinion, I’m going to take it with grain of salt.
So what about using objective criteria? Why would I not trust objective measures such as global revenue and internet search trends? It’s because those things don’t tell me what I really what to know about an opportunity, such as…
– How unique is the product in the marketplace?
– Is it a product that I can get behind?
– Is the product something that requires people to change their lifestyle or buying habits?
– Is the product competitively priced compared to other MLM products as well as non-MLM products?
– Can I market the product and opportunity online or do I need to do home parties and hand out samples?
What Do People Really Want To Know?
What people REALLY want to know when they look up one of these “top MLM companies” lists is usually either “where does MY Network Marketing company stand against the competition” or “what are the best MLM companies to join?”
The answer to the first question really doesn’t matter. Your company could be the very best opportunity in the industry and be at the top of every one of these “top MLM companies” lists, but if YOU aren’t making any money with it, then that doesn’t help you.
And the second question can’t be answered by any of these “top MLM companies” lists because the best Network Marketing company to join is going to be determined by a number of things that you just can’t measure in an objective way that is true for everybody.
Answering The Right Questions
So, here’s the thing…
I’ve seen many big leaders in the industry make moves from one company to another, and I’ve even seen people who were in retirement making residual 7 figure incomes give all of it up to start over with a new opportunity.
And when I ask these people exactly what it is they look for in a new opportunity and what made them choose the one they did, never once did any of them say to me that they checked out who was on a “top MLM companies” list.
So, instead of asking “what are the top MLM companies to join”, what you should really be asking is “how do I determine which company is going to be the best for me?”
Which Network Marketing Company Is Best for YOU?
The first thing you need to figure out is exactly WHAT you’re looking for. Once you know WHAT you’re looking for, then it’s just a matter of WHERE to find it.
Obviously, one of the first things you need to consider is whether the product is something you can actually get behind and promote. But that is far from being the only thing you should be considering.
The very first network marketing company that LeahRae and I joined had great products that we loved. But due to a number of other factors, we found that it was going to be difficult for us to achieve our goals with that particular opportunity.
That experience taught us that simply having a great product doesn’t always make for the best business to build. Could we have kept promoting that company and been successful?
Just not as successful as we wanted to be.
Knowing What To Look For
So what should you be looking for? Whether you’re looking to join a Network Marketing opportunity for the first time or looking to make a move to a new one, I’m sure you understand that it’s very important to make the right move.
This free PDF guide will describe the 12 criteria we look for when evaluating a Network Marketing opportunity and why they matter.
I hope you got a lot of value out of this post on Why “Top MLM Companies” Ranking Sites Are Crap. If so, can you do me a quick favor? Like, share, and comment below. It’d be great if you’d give me some feedback!
Todd A. Getts
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